How to effectively manage and control the regional business and quickly react to changing markets and competition became a great challenge for the Body Shop. On the other hand, besides the effectiveness of sales advertising the Body Shop has actively extended alternate distribution channel through its at home party-plan scheme to face up to the stiff competition.
In summary, Value Chain Analysis implied that the internal core competencies of the Body Shop is the environmental green approach with regards to ethics and social responsibility, long-term sustainable relationship with suppliers, strong franchise network.
It is a successful model in spreading its business quickly in Europe and US by franchising their stores Hill and Jones, Advertising in magazines are important to enhance sales volumes because any endorsement of a product by their editors is likely to stimulate sales significantly Hill and Jones, In addition, the Body Shop sets up guidelines to ensure its supplier to be compliance with ethical policies in purchasing decisions.
Service No Once a product is purchased the customer has no need for additional service to improve the value of the product. But extensive franchising also gets the Body Shop into problems.
Such as the inclusion of environmental responsibilities in job descriptions, day cares with children and even paid hours of work for local charities and community projects etc Values Reporting: Because on-line shop operates at low store overheads, particularly rental costs.
Individual Stakeholder Accounts for Employees, And other promotion activities such as point-of-purchase and free gifts are also important, especially to the loyal heavy-users. Sales and marketing is the focus. Comparing with other competitor, the sustainable trading relationships with suppliers is the crucially important competence of the Body Shop and becomes a source of competitive advantage.
Where in the value chain is the organisation creating value for their customers? The unique ethical consideration builds a very good image to its publics. The most challenging thing for the Body Shop is how to balance its ethical principles and reasonable revenues for its franchises.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. People have started realising the power of direct selling through Internet in recent years and it may pose a threat to sales through franchise.
Operations Yes Operations and technological development are covered in the The Body Shops stance on animal testing one of their values.
But on-line selling also sends mixed signals to current and potential franchisees. And the noticing weakness is difficulties in managing and controlling the regional franchisees and high employee turnover.Value Chain Analysis-Costco Corporation Brief on the Organization Costco is among the leading global retailers which provide customers a wide range of merchandise, ranging from small to well-known brands.
The company began operations in Value Chain Analysis of the bodyshop Words | 5 Pages Value Chain Analysis Value Chain divides activities within a firm into two broad categories: primary activities and support activities.
Body Shop Value Chain. Value Chain. estimating, coordinating, scheduling 5. Top management spending bulk of time within stores Technology development: Technology Development - includes research and development, process automation, and other technology development used to support the value-chain activities.
Body Shop Case Analysis. The. In summary, Value Chain Analysis implied that the internal core competencies of the Body Shop is the environmental green approach with regards to ethics and social responsibility, long-term sustainable relationship with suppliers, strong franchise network.
Value Chain Analysis Value chain analysis is a method to review all the activities in an organization that contribute to maximizing competitive advantage and customer delight while identifying non value added waste and costs in the value chain process (Walter & Rainbrid, ).
Value Chain Analysis Value Chain divides activities within a firm into two broad categories: primary activities and support activities. It highlights the explorations of internal analysis of a chain of business activities and explores the role and contribution of organization's resources corresponding to primary and support activities in a cost-effective way to gain cost advantage (Lynch, )/5(1).Download